19th Sep 2019
Finding relevant data from which to glean leads for your business is always a tricky exercise. You've basically got a few main options:
But there's another way, and it's a way that can get you super targeted potential prospects if it suits your business and it's done right. Let's say you're a website developer who specialises in WordPress, for instance. Wouldn't it be great if you could just find out which websites local to you are running WordPress? You'd have more chance of closing those local deals, and you'd already know they were in your target market before you got in touch.
How would we go about that? There's a couple of steps:
That's not just limited to WordPress websites. If you deal with people who are running HotJar, for instance, you might look for their tracking code in the source of a website. The XPATH for that would be something like //script[contains(.,'function(h,o,t,j,a,r)')], just in case you're into that.
Ultimately, if the tech your customers are using can be found in the source code of websites using that tech, you can use this technique to drill down on your most likely prospects right from the off. You can easily ensure that your marketing message is on point from the first moment your prospect knows about you. That's pretty powerful.
Questions? Hit me up. Always happy to geek out about data extraction.